11,500 Irish people are diagnosed with skin cancer every year. Yet we lather up in Lanzarote and let our guard down in Limerick. So we created Mole Maps, turning all 32 counties into suspicious moles and geo-targeting each one locally. And with just €10k to spend, our little Irish campaign somehow made the news all the way over in NYC.

Three needed to demonstrate how their new offering of connected devices can make life more enjoyable. So, we gave the public want they never knew they wanted - an adventurous robovac-riding reptile named Jeff.

Paint swatches might look like a mess, but every one tells a story. A new home. A compromise. A teenager finding themselves. So we created Life Swatches, reframing everyday paint tests as works of art and turning Ireland’s OOH into a gallery of the lives behind our colour choices.

We needed to provoke people into seeing that there is a better way to broadband outside of fibre, so we created an unstoppable fibre-laying force of nature, absolutely wrecking his way to bring you the broadband you were promised 20 years ago.

After spending 2020 in COVID’s shadow, we brought cancer back into the spotlight by showing the highs and lows of the cancer journey, reminding everyone that support was still needed. And Ireland responded, helping the campaign raise €6 million for the Irish Cancer Society.

Middle-aged men often downplay health issues, particularly those related to urination that may signal early prostate problems, yet are quick to address issues like a leaky tap, car engine, or malfunctioning boiler. To raise awareness of prostate symptoms, we used some light humour to help get people thinking and talking about what’s often seen as a heavy subject.

An audio led campaign idea. Muff, Lousybush, Cum! The Škoda Place Names campaign is rude for a reason - celebrating the most colourful sounding places you can visit across Ireland. We even created the rude roadtrip generator.

Eurobest Creative Competition - Silver Winner

Despite being in the market for more than 10 years, many Irish people still aren't familiar with NOW or how exactly it works. So, for the brand's first ever Irish brand campaign, we got a savvy fox and a curious yet clueless owl to explain it for us.

As founder and judge of the Grey Lions Competition, I developed the idea to tackle ageism in advertising and champion creatives over 50. Run in the same format as Cannes Young Lions, it showcases that fresh thinking isn’t limited by age. The initiative was backed by IAPI and may soon be adopted internationally.

We created a an actual coughing billboard to show that a simple cough could be hiding something serious. With just €6,192 in spend, the campaign earned 5.6 million media impressions.

We received a weird brief to promote the use of meat thermometers. So, we got even weirder with a walking, talking, counting, shouting, pointing meat thermometer man.